history nerd.
armchair profiler.
perpetual nomad.
West Coast-born, Southern-raised, Midwest-molded, and now living in New York—I’ve always been drawn to the intersections of people, places, and ideas. I love digging into the past to decode the present and uncover why we do what we do. Diverse client experiences across beauty, fashion, consumer packaged goods, financial services, and retail.
When I’m not strategizing, you can find me traveling, talking to my dog like a human, cheering on Arsenal from afar, or reliving the trauma of being the runner-up for wittiest in high school.
arnold / associate strategy director
08/2023 - present
Lead brand & retail strategy for the 5th largest bank in the country, transforming a 160-year-old blank slate into a likeable brand.
mccann worldgroup / senior strategist
08/2021 - 08/2023
Inspired the world's #1 makeup brand* to break out of outdated beauty standards to showcase a more diverse and inclusive vision of beauty.
Helped other beauty, fashion, and image-driven brands like ASOS and essie regain their cool factor.
*Maybelline reaches over 200 million people in 120 countries.
cavalry / senior strategist
09/2019 - 08/2021
Turned Kim Crawford into a lifestyle brand by carving out a new role for it to own as a true friend to women wine lovers.
Challenged pretentious, snobby wine culture with Woodbridge.
Unleashed Meiomi's it factor to take it from challenger brand to category leader.
Learned Italian to create a masterbrand portfolio architecture for Ruffino's house of brands.
cavalry / strategist & jr. strategist
09/2017 - 09/2019
Launched Corona's most successful line extension ever by appealing to a demographic that mainstream light beers had ignored.
Helped propel an imported beer brand from Mexico to become the #2 beer brand in America.
Relaunched the 100-year-old Laughing Cow brand, made Boursin a Pinterest sensation during the 2017 holiday season, and evolved the Mini Babybel character into the hero of snack time.
